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Sell your Superyacht with Camper & Nicholsons
A timely yacht sale at the right price requires a combination of knowledge, experience and the ability to negotiate at the highest level.
Selling your yacht
To sell your yacht, you will need to appoint a Central Agent to handle all aspects of the yacht’s marketing and presentation for sale. As your Central Agent, Camper & Nicholsons will circulate full details of the yacht to our global network of brokerage companies. They, in turn, propose the yacht to their prospective purchasers. Throughout this process, all enquiries, requests for information and offers are channelled through Camper & Nicholsons, allowing us to control communication and negotiation with the required expertise. This proactive approach ensures comprehensive marketing to the target demographic.
Marketing Materials
Yacht Presentation Package
Firstly, we obtain information about the yacht from the captain and crew, and carry out our own personal inspection, to prepare a detailed presentation package about the yacht. This package will highlight all aspects of the yacht’s equipment and performance, and summarise the purchase opportunity.
Lead Generation
Networking
Next, we contact potential buyers in our extensive database of previous, prospective, and current owners, as well as charterers, and we circulate the yacht’s details to a hand-picked selection of co-operating brokers. The yacht is added to our industry-leading website, and we ensure the visual presentation of yachts for sale is at the highest possible standard.
Awareness
Communication Campaigns
Throughout the process we place extensive advertising in the yachting press and other appropriate publications, and we will feature the yacht in our own popular lifestyle magazine, Sea & I. We will coordinate boat show attendance and promotional events, and will work with strategic partners around the world to promote your yacht to the right target audience.
CNI