Charter Management
From building the world’s most desirable yacht brands to crafting once-in-a-lifetime itineraries, this is charter management by Camper & Nicholsons.
Longstanding relationships and a global reach
Our charter managers are your single point of contact. Behind the scenes, we’ve assembled a team full of the brightest and best in charter retail, marketing, accounting, crew placement, technology, and legal. And beyond our in-house team: an entire network of yacht experts operating worldwide.
Charter Management
From Luxury Asset to Leading Charter Brand
Charter management doesn’t begin and end with bookings. It’s about defining your yacht’s story, crafting itineraries that resonate, and forever finding new ways to elevate every experience to extraordinary. Our reputation for knowing what makes the perfect charter has earned the trust of guests and yacht owners the world over, and is the reason why our charter fleet now features some of the most exceptional yachts on the water.
Longstanding relationships and a global reach
Our charter managers are your single point of contact. Behind the scenes, we’ve assembled a team full of the brightest and best in charter retail, marketing, accounting, crew placement, technology, and legal. And beyond our in-house team: an entire network of yacht experts operating worldwide.
Our Approach
Crafting Your Yacht’s Signature Story
A loyal client base, the industry’s most advanced database, and an entire strategy to make sure your yacht reaches the right people and maximises your returns.
01
Understanding your Vision
Whether your goals are revenue-driven, booking volume-focused, or about elevating onboard service, we work closely with your crew to refine the guest experience and craft a compelling brand narrative.
02
Market positioning
We assess the charter landscape to determine where your yacht currently stands and where it needs to be to meet your goals. We’ll then create a tailored marketing strategy designed to attract the right audience.
03
Building your yacht’s brand
We outline your yacht’s personality, crafting a brand promise that shapes everything from visual identity to guest experiences. Then, we enlist the industry’s best content creators to help tell her story.
04
In-house marketing Expertise
Our marketing team is dedicated to elevating your yacht’s presence through innovative digital campaigns, PR, and content creation.
Seamless Management, Maximum Returns
Charter success goes beyond bookings. it requires expert coordination, strategic marketing, and meticulous financial oversight. At Camper & Nicholsons, our Comprehensive Charter Management service handles every detail, ensuring your yacht operates efficiently while achieving the highest possible return. From optimising your calendar to securing the right clients and negotiating the best terms, we take care of everything, so you can enjoy the rewards of ownership without the complexity.
-
Strategic Marketing & Promotion
Positioning your yacht for maximum visibility through high-impact campaigns.
-
Intelligent Calendar Optimisation
Maximizing charter opportunities while balancing owner usage
-
Due Diligence & KYC
Ensuring all clients meet our rigorous standards for a seamless experience.
-
Enquiry & Booking Management
Handling every request with efficiency and precision.
-
Expert Negotiations
Securing the best rates and terms for every charter.
-
Financial & Administrative Support
Managing contracts, payments, and reporting with complete transparency.
Our Fleet
An Exceptional Charter Portfolio
PROJECT X
From €1,200,000 per week
NECTAR
From €480,000 per week
ALFA G
From €400,000 per week
ILLUSION V
From $350,000 per week
SuRi
From $350,000 per week
EMOCEAN
From €168,000 per week
Why Camper & Nicholsons
Unrivaled Expertise & Proven Results
01
A Team of Experts
Our dedicated Charter Managers are your single point of contact, backed by a network of specialists in retail, legal, marketing, accounting, crew placement, and technology. We ensure every aspect of your charter business is handled with precision.
02
Unrivaled Industry Reach
With over 240 years of heritage and a century of combined experience in our charter team, we have built strong relationships with more than 500 leading brokers worldwide. This ensures your yacht reaches the right audience, quickly and effectively.
03
Exclusive Client Access
Our in-house team of charter specialists works with an elite and highly loyal client base. Leveraging the industry’s most advanced database, we secure a significant proportion of direct bookings for our managed yachts.
Every yacht and every owner has unique goals for charter. My role is to understand that vision, whether it’s maximising revenue, building a distinctive brand, or creating unforgettable guest experiences, and to bring together the right strategy to achieve it. Charter management is about making sure the owner’s vision is realised every time their yacht sets sail.
