Marketing powerhouse

With a dedicated team and over a century of combined experience in marketing, Camper & Nicholsons is able to deliver pure marketing power. People in our team are split between the marketing, events and creative departments and have worked for some of the top brands.

Besides our strong in-house team, we also work with the most advanced branding and digital agencies out in the market to provide intelligent online solutions to promote your yacht in today’s competitive digital world, as well as to deliver strong solutions in print.

Most brokerage houses claim to have a modern database solution. However, with over 240 years in yachting, Camper & Nicholsons became extremely good at what we are doing – and the biggest part of this is developing a strong network of buyers, sellers and available inventories. With modern systems, extremely sophisticated CRM solutions in place and tens of thousands of contacts, rest assured that you will get maximum exposure for your yacht, even before it hits the traditional media channels.

Camper & Nicholsons has relationships with the world’s top photographers and videographers, available at a moment’s notice to deliver stunning shots of your yacht. It is of the utmost importance to us to ensure that your product is displayed at its best, whether in print or online.

With a dedicated content manager, Camper & Nicholsons works closely with our owners to deliver strong media solutions in print or online. We develop custom media plan to make sure of maximum coverage and maximum impact.

Our PR team, constantly strives to get Camper & Nicholsons mentions in the yachting as well as mainstream consumer media. Everything is tracked and analyzed before it even hits the shelves as we nurture thousands of relationships with the best media companies and, even more important, editors out in the market.

Besides being able to organise photo and video shoots, Camper & Nicholsons is also able to produce custom brochures for our owners, should they request it. We take over everything from design, layout, copywriting to handling the printing and fulfillment processes.

The Camper & Nicholsons platform and technology are constantly evolving to ensure we stay on top of modern technologies. With our in-house team of engineers and developers and our dedicated digital agency, we strive to embrace new developments in various markets in order to enhance the overall qualified visitor numbers to our website and ultimately the flow of qualified leads. It goes without saying that digital is the way of the future – and Camper & Nicholsons is at the forefront of digital developments to ensure results for our clients.

Besides traditional media buys, we also engage in a full suite of online portals and other luxury websites to promote Camper & Nicholsons, destinations and inventory for sale and charter. It is important for us to constantly evolve and reach out to new audiences. The web is one of the most effective tools for us to do this. It gets us results, and more importantly – it gets you results.

Our monthly RADAR newsletter is sent to our online database of over 65,000 contacts globally, consisting of yacht owners, charter guests, media and PR contacts, as well as Captains and crew on our many luxury yachts. It provides an unprecedented and far-reaching platform to promote our yachts for sale and charter in a very big way.

With ever-growing visitor numbers and the increase of qualified leads to our Camper & Nicholsons website, it is important for us to keep our sales and marketing force up to date. Hence, each of our listings receives a dedicated online analytics report every month. Communication is key and we are here to make everything transparent.

Sea+I is a magazine for the world’s most discerning travel connoisseurs – those who have made luxury travel a way of life. It celebrates the exceptional, the extraordinary, the priceless, the indulgent, the esteemed and the ultimate luxuries the world can offer. It is produced by our Camper & Nicholsons marketing team to stay in touch with our existing and potential clients.

Being at the forefront of the yachting industry, the Camper & Nicholsons listings and intelligence department is an one-of-a-kind. No other brokerage company employs a dedicated team of specialists to investigate on figures, trends and statistics, providing the marketing and sales departments with valuable data on a daily basis. We sometimes know about deals before they even hit the market.

 

Camper & Nicholsons truly believes in the power of shows and events. It gives us the opportunity to show our best inventory first hand and speaking to buyers all in one place. With the sheer size and force of Camper & Nicholsons, we cover all of the main shows and events, such as: Miami International Boat Show, Palm Beach Boat Show, Barcelona Charter Show, Nafplion Yacht Show, Dubai Boat Show, Singapore Boat Show, Monaco Grand Prix, Cannes Film Festival, Cannes Yachting Festival, Monaco Yacht Show, Fort Lauderdale International Boat Show, Antigua Charter Yacht Show, Art Basel, and many more.