Charter Marketing Services

Camper & Nicholsons’s Charter Marketing Division has the knowledge, expertise and resources to make your yacht stand out from the crowd, enabling you to sit back, relax and reap the financial benefits.

One of the benefits of yacht ownership is the significant income a yacht can generate through successful charter marketing. However, successful charter marketing is a complex operation and requires a well-connected and experienced middleman. Camper & Nicholsons’s Charter Marketing team is expertly placed to operate as this vital link between the retail charter team, the yacht owner and the yacht captain. By dedicating one manager for each yacht, Camper & Nicholsons commits to maintaining a close relationship with each owner, captain and crew, ensuring the successful management of charter operations for every yacht. Furthermore, our Charter Marketing Division has direct access to an extensive network of leading charter agents worldwide, maximising the potential business of your yacht.

Interested in our Marketing Services?

Get in contact with our Marketing Department

Camper & Nicholsons
The Original Yachting Company
Setup & Operations

Our team forms that vital link between charter broker, yacht owner and captain, navigating the complexities involved in yacht ownership and giving you peace of mind. Placing a boat into charter service can substantially reduce the cost of ownership and improve the re-sale valuation.

Our Services includes:

  • Charter rate evaluation & income projection
  • Marketing to charter brokers and their clients worldwide
  • Detailed screening of all enquiries, dates, ports, feasibility, clients and their charter history
  • Issuing charter contracts on approved terms
  • Receiving and remitting charter funds and APA
  • Legal, technical and financial support
Bespoke Marketing Strategy

First things first: we deliver a marketing strategy document encompassing all the areas so that we can ensure our customer journeys are taken care of across channels

Our Customer Touchpoints:

  • Search
  • Content
  • Dynamic platform
  • Press
  • Social
  • Events

We work on delivering unique and customised content in partnership with some of the best media outlets in the travel and luxury industry.

Content Partnerships include:

  • Unique and bespoke itineraries (for our brand and your yacht only)
  • Dedicated editorials
  • Retargeting
  • Co-branded newsletters
  • Social media collaborations
  • Content amplification across channels
  • SEA+I magazine presence
Search & Digital Marketing

We are aware of the unique opportunities that lead generation search engines offer due to the high purchase intent of customers.

Search & Digital Marketing services include:

  • ADWords & Baidu campaigns
  • Retargeting
  • Banner
  • Native advertising
  • SEO content optimisation

Quality off-line and on-line magazines still deliver great value when it comes to communicating brand values and talking to high net worth individuals, that’s why we put a big effort into activities such as:

Seasonal and Corporate press releases distribution

  • Press events
  • Press collaborations
  • Advertising equivalency value monitoring
Social Media

Being able to amplify and correctly distribute the content to the people that matter to us is made possible through, for instance, the great targeting abilities of Instagram or the engagement opportunities video offers.

That’s why we always ensure our charter marketing proposals include:

  • Instagram Ads
  • Facebook Sponsored Posts
  • YouTube Ads
  • WeChat Push Notifications
  • LinkedIn sponsored posts
  • KOLs & Influencer Marketing
  • Digital Collaborations

A yacht is something one wants to see in person and in the luxury market events still hold a huge importance in a customer journey.

Our activities around events include:

  • Premier Yacht Shows (Monaco, Fort Lauderdale, more…)
  • Charter Shows (Barcelona, Antigua, more…)
  • Yacht Clubs Partnerships
  • Art Auctions Partnerships
  • Grand Prix de Monaco ad hoc activities
  • Cannes Film Festival ad hoc activities
State of the Art Technology & Booking Platform

Thanks to our technology and cross-disciplinary digital ecosystem, we empower customers and owners across the entire spectrum of services available up to date, in order to provide excellence and seamless experiences.

Our technology provides:

  • Instant Booking Platform for travellers
  • Dedicated technology for yacht owners
  • Dedicated technology for captains and crew
  • Omni-channel marketing solutions
  • Data intelligence
Interested in our Marketing Services?

Get in contact with our Marketing Department

Camper & Nicholsons
The Original Yachting Company