Camper & Nicholsons announces partnership with Numarine
Camper & Nicholsons, a global leader in luxury yachting, is pleased to announce its partnership with Numarine, as the exclusive sales representative for the Turkish yacht builder’s models in the Asia-Pacific region with immediate effect. Numarine is renowned for its innovative designs and engineering excellence across explorer yacht models. This strategic alliance is set to redefine the luxury yachting experience for clients in the Asia-Pacific region, further solidifying both brands’ presence in one of the world’s most dynamic and rapidly expanding yachting markets.
A Visionary Partnership
The collaboration between Camper & Nicholsons and Numarine serves the unique demands of the Asia-Pacific region, where the appetite for long-range exploration and luxurious onboard experiences is growing among discerning yacht owners. There is significant demand for yachts that combine extended range, reliability, and comfort throughout the often remote cruising grounds of the Asia-Pacific region.
Asia-Pacific presents a distinct challenge for yacht owners who seek extended cruising capabilities while navigating regions with limited marina infrastructure. Numarine’s explorer yachts are engineered to meet this challenge head-on, offering unmatched range, stability, and comfort. Whether exploring the remote islands of Indonesia or cruising the South China Sea, these yachts are designed to go the distance.
Numarine is just as keen to get more widely known in this part of the world: “The Asia-Pacific region is one of our untapped markets today,” said Bengü Özdogan, Sales & Marketing Director at Numarine. She continues; “We have had clients from the region but we are committed to increasing the numbers with the help of our partnership with Camper & Nicholsons. This reflects the company’s strategic focus on this growing market. Hong Kong and Singapore, in particular, stand out due to their established maritime infrastructure and large populations of high net-worth individuals (HNWI).
Catering to the Social and Cultural Tapestry of Asia
Beyond just exploration, Numarine yachts are designed with the social and cultural nuances of the region in mind. In cities like Singapore and Hong Kong, where socialising on board is an integral part of the yachting experience, Numarine’s larger XP models offer expansive upper decks and flybridges, creating ideal spaces for entertaining and relaxation. Numarine’s commitment to delivering yachts that cater to these lifestyle preferences aligns perfectly with Camper & Nicholsons mission to offer tailored yachting solutions that resonate with the needs of our clients,"
Exploring the Potential of the Asia-Pacific
The Asia-Pacific region is a burgeoning market for explorer yachts, and with Numarine’s expertise in this segment, we are confident in our ability to excel.
Julien Solari, Chief Commercial Officer Asia at Camper & Nicholsons, speaks to this effect; “Our partnership with Numarine is built on a shared vision of excellence and innovation, and we are excited to introduce these exceptional yacht models to a market that is increasingly embracing the yachting lifestyle.”
He continues, “With its year-round cruising opportunities, Asia-Pacific offers a wealth of exploration possibilities, from the vibrant waters of Thailand and Indonesia to the secluded bays of the Philippines and China’s emerging yachting hotspots. Numarine’s yachts, with their 6,000 nm range, are designed to take full advantage of these opportunities, offering owners the freedom to discover new horizons.”
Sustainability at the Forefront
As sustainability becomes an ever-more significant factor in luxury purchasing decisions, particularly among younger high-net-worth individuals in Asia-Pacific, Numarine’s focus on eco-friendly design is a key element. The upcoming Numarine 30XP, featuring diesel-electric propulsion and solar energy capabilities, is set to resonate strongly in the region, aligning with the growing demand for sustainable luxury.
Looking Ahead
Camper & Nicholsons and Numarine are poised to redefine the luxury yachting landscape in the Asia-Pacific region. With a shared commitment to innovation, quality, and customer-centric solutions, this partnership is set to deliver excellent yachting experiences to a discerning clientele eager to explore the vast and varied waters of the region.
